Generic Technologies began its operations in 1992 to provide advertising agencies with various solutions that eased the overwhelming burden of paperwork exchanged between departments. Since then they have branched off into providing a variety of hardware like monitors, software and application solutions that optimized the operations of creative businesses. They use their expansive experience and understanding of the industry to help customers overcome unique challenges. From basic graphic applications to color management solutions, Generic Technologies has now emerged as an industry-leading provider of a wide range of desktop publishing solutions. They offer a combination of services and solutions that meet customers’ needs optimally.